Looking ahead, Michael is excited to pass this business on to his children. For example, we now offer multiplayer options on Hooda.io, and nearly all of our games are on HTML5.' I work directly with teachers to build new games for math topics like understanding averages, and we expand our game's features as technology evolves. 'We stay on top of gaming and math trends, so our content is the most fun and useful it can be, and I use our ad revenue to re-invest in the business. It really keeps me motivated to continue providing this free, useful resource.' Hooda Math continues to evolve and grow to meet the needs of students everywhere. 'I go to math conferences frequently,' he tells us, 'and hearing the excitement from teachers using the site and the engagement they get from their students is amazing. To stay motivated, Michael engages regularly with his teacher community. 'I hired a contractor to help manage a weekly math escape room game that has been hugely popular,' he says, 'and during the pandemic we began offering timed tests and quizzes that send an email report to teachers so they can see how well their students are performing – and it's all free thanks to AdSense.' With a strong revenue stream coming in, Michael continues to innovate to make sure his offerings remain a helpful and engaging resource.

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Now we use new ad formats like vignette ads, which helps boost our revenue and is easy to set up.' Finally, AdSense keeps innovating their ad offerings, creating new opportunities for us. As a small business, this is super important - I've had issues with other ad networks having to make sure we get paid. Second, we always get paid on time and get great customer support. I can screen and block out ads easily to ensure they're relevant for my audience, which is a feature that other ad networks don't offer. 'We worked with a few different ad networks but we chose AdSense because it has been the better solution for us,' he explains. Over the years, Michael explored other ad tech offerings but decided to stick with AdSense.

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